Unreal Deli from Mrs. Goldfarb, a vegan deli meat firm, launches supply of vegan sub sandwiches in larger New York and Los Angeles. Unreal Deli’s sub sandwich menus have been delivered to 12 ghost kitchen areas within the New York / Tri-State space on September 24 and will likely be obtainable in seven areas within the larger Los Angeles space subsequent month. Anybody inside 5 to 5 miles of the areas can order Unreal Deli instantly by widespread supply apps, together with DoorDash, GrubHub, UberEats, Seamless, Postmates, and Caviar.
“I grew up with the perfect deli sandwiches and superb sub-sammies and wished a model that cuts the animals out of the equation and nonetheless delivers the scrumptious classics I do know and love,” stated Jenny Goldfarb, founding father of Unreal Deli VegNews.
Menus fluctuate by location, however subs embrace Unreal Deli’s widespread vegan meats like steak, turkey, and corned beef – a favourite of Mark Cuban of Shark Tank, an investor within the vegan model. Though the ghost kitchens aren’t bodily locations, Goldfarb took this method to get their idea rolling. “I used to be able to get this going earlier than [popular sub shop] Jersey Mike’s was able to tackle us, ”stated Goldfarb. “Additionally, Mark Cuban thought we must always meet the ghost [kitchen] House, even earlier than these new, distant existence hit us. “
Vegan sandwiches, delivered
Within the New York space, the menu on the Unreal Deli subshop provides basic sandwiches made with Unreal Deli meat and Violife cheeses similar to Reuben (corned beef, provolone, sauerkraut, pickles, and Thousand Island dressing); Connoisseur Steak (steak slices, pink onions, roasted pink peppers, shredded lettuce, garlic mayonnaise and provolone); Chipotle Beef and Cheddar (corned beef, cheddar, sauteed onion and inexperienced peppers, and chipotle mayonnaise); and the Albuturk’y (fried turkey, cheddar, lettuce, banana peppers, tomatoes, cucumber, and chipotle mayonnaise).
The LA space menu will characteristic the identical basic sandwiches on provide in New York with the addition of an Un-Tuna Soften (vegan tuna salad, cheddar cheese, tomato, sautéed onion, and chipotle mayo); Un-Crab Roll (vegan crab salad, shredded lettuce, cucumber, banana peppers, and garlic mayonnaise); and Un-Egg Sub (vegan egg salad, shredded lettuce, cucumber, pink onion, and Thousand Island dressing); along with three vegan cookie flavors (Oatmeal Chocolate Chunk, Campfire Brownie and Peanut Butter Chocolate Chunk) from the vegan dessert firm Vegan Insanity primarily based in LA. The sub’s vegan tuna, egg, and crab are made by vegan meals firm Rabbit Gap Meals.
A full checklist of Unreal Deli’s subshop areas may be discovered under.
The extension of Unreal Deli
Goldfarb based Unreal Deli on a mission to create vegan variations of the basic New York-style delicatessen meat she grew up with. Since Mark Cuban obtained $ 250,000 for an episode of the Shark Tank actuality funding present in 2019, Unreal Deli’s merchandise have quickly expanded to greater than 1,000 retailers and eating places throughout the nation. The corporate is finest identified for its vegan corned beef, which launched at 58 Entire Meals Markets within the South Pacific in 2019 and have become a top-selling sandwich within the grab-and-go part of the grocery store.
Final 12 months, Unreal Deli Corned Beef debuted in 16 Seattle areas of the quick meals chain Quiznos after it was rolled out in Veggie Grill areas nationwide. Earlier this 12 months, Unreal Deli launched a Reuben burger to the plant-based burger chain Subsequent Stage Burger. With the launch of a first-of-its-kind vegan sub-supply chain in partnership with digital supply model Acelerate, Goldfarb hopes to proceed increasing into the meals service trade with the goal of opening Unreal deli retailers throughout the nation.
Unreal Deli Subshop areas
Within the New York space, taking part eating places the place the Unreal Deli subshop menu is offered embrace Westfield Market Place (New York, NY), Healthful Basket (Brooklyn), The Patio (Brooklyn), Nice Land Deli (Brooklyn ), Greedi Vegan (Brooklyn), Healthful Farms Market (Brooklyn), Copiague Bagel and Deli (Copiague, NY), Outdated Greenwich Social Membership (Outdated Greenwich, CT), Majnoon Cafe (South Richmond Hill, NY), Forest Ave Deli ( Flushing, NY), Gencarellis Pizzeria (Newark, NJ), and Vibe Burger (Riverdale, NJ).
Within the Los Angeles space, Unreal Deli will launch subsequent month at The Slice (Playa Vista), Fitch’s Kitchen (Redondo Seaside), Actual Meals Day by day (Pasadena), Actual Meals Day by day (Los Angeles), Village Mart & Deli (Los Angeles) . , Tonys Deli (Burbank) and Tonys Deli (North Hollywood).
Nicole Axworthy is the information editor at VegNews and the creator of the cookbook DIY Vegan.
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