Penske Media Corp. introduced the launch of LA3C, a brand new cultural competition scheduled from December 2-4, 2021 that can rejoice the Metropolis of Angels.
LA3C, which stands for “Los Angeles, the Capital of Creativity & Tradition,” will curate world-class experiences and occasions in a wide range of LA County places, together with distinctive comedy occasions, reside concert events and performances, immersive eating experiences, trend activations, appearing Roundtables and the chance to cope with artists in motion.
Extra from shoe information
“The affect and inspiration of Los Angeles permeate the world. After 18 months of isolation, now’s the time to collect across the components of tradition that unite us, ”mentioned Jay Penske, Chairman and CEO of PMC, the mum or dad firm of FN and quite a few media and occasion homes. together with Rolling Stone, Selection, Billboard, WWD, Robb Report and SHE Media.
The LA3C occasion will leverage the experience and entry of those PMC corporations to convey like-minded artists, manufacturers, nonprofits and musicians collectively as a part of a spread of inclusive packages and content material.
Penske has named non-profit chief Juan Mora as CEO of LA3C. “This would be the first competition of its sort to empower a metropolis that unites expertise, variety and tradition like no different, whereas partaking with organizations fixing a few of the metropolis’s most urgent challenges,” mentioned Mora. “Jay’s imaginative and prescient and dedication to positively influence the town of Los Angeles is inspiring.”
Penske has promised that the competition is not going to solely rejoice the tradition of Los Angeles, but in addition profit its residents. “We welcome the chance to have interaction the various communities of Los Angeles and have allotted sources to spend money on the town by supporting native nonprofits,” mentioned the CEO.
The story goes on
PMC has been based mostly in Southern California since its inception in 2004, but in addition has a headquarters in New York and places of work in 14 international locations.
Better of footwear information
Join the FN publication. For the most recent information, observe us on Fb, Twitter and Instagram.
