FORT WORTH, Texas, June 18, 2021 / PRNewswire / – International workwear model, Dickies, and iconic expertise retailer primarily based in LA, Fred Segal, gave the beginning of at this time. identified Fred Segal x Dickies loves LA, a A uniquely curated 1,500 sq. foot pop-up store that blends Dickies’ wealthy legacy in workwear with its introduction to the life-style market. The pop-up marks Dickies’ first foray into proprietary retail house in California and is positioned on Fred Segal’s flagship Sundown Blvd. Location of June 18 to August 15, 2021.
Members could have the chance to buy the 5 most iconic fashions from Dickies, together with the 874 Work Pant, Work Shirt, General, Bib General and Eisenhower Jacket, that are unique to the pop-up from chosen LA area producers benefiting from the origins of Dickies and Fred Segal to have fun the current in 1961 (the 12 months Fred Segal was based) and 1922 (the 12 months Dickies was based).
Featured LA Makers will rotate through the two-month opening and can embrace streetwear designers Self-made and Carrots fascinating interpretation of at this time’s trendy work garments, visible artist Sofia Enriquez’s Retro pop artwork illustrations impressed by 1961 and artisans Dr. Collector‘Patchwork Heritage Types in Honor of 1922.
“For many years The angel has tacitly adopted Dickies as a uniform of cultural satisfaction, “mentioned Kathy Hines, Vice President of International Advertising and marketing at Dickies. “As Dickies celebrates its centenary subsequent 12 months, we want to have fun this coveted seal of approval by partnering with LA’s most passionate artistic makers and LA’s most well-known retailers.”
Different store options embrace the choice for company to customise Dickies’ core product utilizing a customization station with chain sew, embroidery and display screen printing to create a singular look. The immersive pop-up expertise will creatively current the distinctive artwork types of the featured LA Makers by massive format digital artwork boards and sculptures. Customers can even pay tribute to Dickies’ workwear legacy with a three-dimensional model timeline, expertise a socially pleasant selfie backdrop, and gather distinctive work equipment similar to unique store rags, carpenter’s pencils, and measuring tapes.
“Whereas Dickies continues to honor their Blue Collar credentials, the model has additionally turn into a mainstay of road fashion,” mentioned Brian Sagittarius, Vice President Merchandising at Fred Segal. “This interface between these two worlds is the main target of the pop-up and presents Fred Segal prospects a complete expertise that they can not discover anyplace else.”
“Whereas Dickies has been firmly entrenched in workwear for nearly a century, the identical iconic silhouettes have turn into pillars of civilian way of life. The juxtaposition of the 2 worlds and their symbiotic interplay is the main target of this set up, which provides Fred Segal prospects a singular expertise that you’ll not discover anyplace else on this planet. “
The Fred Segal x Dickies Loves LA Pop-Up Store was designed in collaboration with the worldwide model expertise company SGK. penalties @Dickies and @FredSegal on social networks and discover the hashtag #DickiesLovesLA to seek out out extra.
Concerning the Dickies® model
Based in Texas in 1922, Dickies has stood by the facet of proud employees for generations, offering them with the sturdy, sturdy workwear that has enabled them to form and form our world. Dickies, a model of VF Company, has developed into a world neighborhood of people who find themselves impressed by the standard world of labor and make it their very own. For almost 100 years and obtainable in over 100 international locations, what began as a humble workwear firm has grown into a world pressure combining cultural actions with a rigorous dedication to no-nonsense fashion and enduring ingenuity. For extra data, please go to Dickies.com.
About FRED SEGAL®
FRED SEGAL is the enduring way of life model that outlined the LA look and triggered a revolutionary change in fashion that modified retail and popular culture ceaselessly. In 1961, Fred Segal was named the unique “curator of.” Cool“opened his first retailer, invented the denim bar and pulled American fashion westward: he predicted that folks needed to be comfy, informal and horny. Fred not solely designed his personal assortment, but in addition pioneered the shop- in-shop idea and experience-oriented retail in a model that’s primarily based on custom, inclusiveness and love.
For 60 years, FRED SEGAL has embodied LA cool – for the entire world. Regardless of the model’s long-standing success, its legacy is maintained by at all times staying on high. Along with the progressive traces launched in our shops, FRED SEGAL works with designers, artists and rising manufacturers yearly to create distinctive capsules, cultural conversations and immersive experiences. Now owned by Jeff Lotman, CEO of International Icons, FRED SEGAL opened its flagship on Sundown Boulevard in 2018 and has been on since then Malibu, Asia and Europe. Uncover extra on FredSegal.com and on Instagram @FredSegal.
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SOURCE Dickies
