The NNPA has maybe had two of essentially the most profitable and productive years in historical past because of an skilled and devoted all-women government committee that has risen to move the nationwide commerce affiliation.
Two years in the past, the Nationwide Newspaper Publishers Affiliation enthusiastically elected a brand new nationwide chairman and government committee with a promise to take the group to new heights and revitalize the Black Press of America because the trusted voice of black communities throughout the nation.
Lower than a 12 months into her two-year tenure, the world has confronted the primary world pandemic in 100 years – COVID-19.
Retailers closed, tens of hundreds of thousands of individuals fell unwell and practically 4 million died. Black firms particularly have been decimated.
All through the 81-year historical past of the NNPA and 194 years of the Black Press of America, African People have remained robust and demonstrated unwavering resilience within the face of adversity and racism.
The NNPA has maybe had two of essentially the most profitable and productive years in historical past because of an skilled and devoted all-women government committee that has risen to move the nationwide commerce affiliation.
“Regardless of the pandemic, the Black Press of America is making headway, and I’m so grateful that we now have these black girls leaders, every representing the magnificence, integrity, imaginative and prescient and success that Black America is thought for,” NNPA President and CEO Dr. Benjamin F. Chavis, Jr. exclaimed.
“That is the very best management crew the NNPA has had in years. The group is more likely to be in a greater monetary place in 2021 than it has been within the final three many years, ”added Dr. Chavis added.
The NNPA government contains: Nationwide Chair Karen Carter Richards of the Houston Ahead Instances; First Vice Chair Janis Ware of the Atlanta Voice; Second Vice Chair Fran Farrer of Charlotte County Information; Nationwide Secretary Jackie Hampton of Mississippi Hyperlink in Jackson, MS; and Brenda Andrews, Nationwide Treasurer of the New Journal & Information in Norfolk, VA.
“The NNPA is a giant a part of my life,” mentioned Richards. “I didn’t be part of the NNPA. I used to be born into the NNPA. “
“I served the NNPA for 40 years proper after I graduated from faculty and my father despatched me to the primary convention,” recalled Ware. “It was so spectacular to see so many African American enterprise house owners in a single place. I could not be happier that I made this resolution and signed as much as the NNPA. “
Hampton famous that serving as NNPA secretary was her biggest honor, a remark echoed by Fran Farrer, the second vice chairman.
“I used to be so completely satisfied to be a part of this group and I realized a lot,” mentioned Hampton.
“It was an awesome honor to order the time to offer one thing again to a corporation that has finished a lot for me,” she mentioned.
Farrer added, “The energy of Black girls in management and different areas is rarely to be underestimated, and I’m so pleased with what we now have achieved because the Govt Committee.”
Whereas 2020 proved to be a difficult 12 months for Brenda Andrews and the New Journal & Information, she observed how she and her crew managed to beat among the hardest instances the world has ever seen.
“We have been capable of re-establish ourselves and have been additionally capable of recruit and recruit new commercials associated to the pandemic and the well being disaster,” mentioned Andrews.
Whereas about 37,000 staff at media firms such because the Los Angeles Instances, Condé Nast, The Dallas Morning Information, Gannett, McClatchy, Nationwide Public Radio, and VOX have been laid off or on depart, the NNPA employed employees and expanded providers for NNPA member publishers internationally Nation.
Impressed by Dr. Chavis’ particular on-camera interview in Charleston, South Carolina with then-presidential candidate Joe Biden began the NNPA on nationwide televised livestreams.
Every week, the NNPA reached tens of hundreds of viewers because it launched the world to its editors and enterprise house owners in the course of the broadcasts.
NNPA livestreams took to a different stage when their senior nationwide correspondent recruited A-Checklist Superstars to seem on Black Press social media channels.
An interview with reggae famous person Ziggy Marley reached a stay viewers of greater than 168,000 and totaled a number of million on Fb.com/BlackPressUSA/Movies and YouTube.com/c/BlackPressUSATV.
Temptations founder Otis Williams, singer Stephanie Mills, hip-hop icons Ice Dice, Chuck D, LL Cool J and Russell Simmons additionally carried out.
Members of Congress and the Senate appeared, together with then-Chairwoman of the Congressional Black Caucus, Karen Bass (D-Calif.), Rep. Maxine Waters (D-Calif.), Rep. Alexandria Ocasio-Cortez (D-New York) , again then -Sen. Kamala Harris (D-Calif.) And Senator Chuck Schumer.
Basketball legends Earvin “Magic” Johnson, Isiah Thomas and Kareem Abdul Jabbar in addition to lawyer Joey Jackson, rapper DMC, comic Sinbad and boxing icon Sugar Ray Leonard additionally took half within the livestreams throughout their annual convention for interviews and greetings to the NNPA.
A number of the appearances recruited by the senior nationwide correspondent for the NNPA, reminiscent of that of Dallas Mavericks proprietor Mark Cuban, resulted in direct enterprise and promotional gross sales for some members of the NNPA.
The next is an inventory of the NNPA’s excellent advances and achievements over the previous two years:
- In January 2020, the NNPA hosted a high-tech session on the nationwide NNPA workplace, attended by executives from Google, the Native Media Affiliation (LMA) and the Affiliation of Different Information (AAN) Earlier publications from NNPA members, internships from College students for NNPA member publications and 18 NNPA member newspapers chosen for the primary section of the Google Information Initiative (GNI) Google Advert Lab Transformation Program in 2021. Part two will probably be in 2022 for the Google GNI, which is able to increase extra publishing alternatives from NNPA members
- Moreover, the NNPA partnered with Fb in January 2020 that resulted in sponsorship of NNPA conferences, funding coaching packages for the NNPA fund of $ 140,000 in 2021, and a restricted NNPA advert buy for member publications . At the moment, the NNPA is negotiating with Fb to extend their advert purchases with NNPA member publications in 2021 and 2022.
- In 2020, for the primary time within the group’s historical past, NNPA-negotiated company print sponsorship and promotional purchases for NNPA member publications exceeded $ 20 million. This contains US Census advert purchases and political adverts.
- The NNPA Govt Committee and different NNPA member publishers participated within the historic NNPA private unique stay tv interview with former Vice President Joe Biden in Charleston, South Carolina, on the eve of the 2020 South Carolina primaries, during which Biden pledged his help, in March 2020 the Black Press of America as the subsequent President of the US
- For the primary time within the historical past of the NNPA, the NNPA’s public information portal, http://www.blackpressusa.com, reached the milestone of three million month-to-month web page views in January 2020
- NNPA’s Digital Community elevated the supply of digital promoting alternatives and generated extra income for NNPA member publications in every of NNPAPA’s 5 areas in 2020
- In 2020, the NNPA established and maintained the NNPA COVID-19 Pandemic Job Power and was the primary nationwide information affiliation to declare, primarily based on the scientific knowledge accessible, that COVID was an “airborne infectious illness” affecting Black America disproportionately deadly
- The July 2020 Digital NNPA 2020 Annual Nationwide Conference hit a file 100,000 web page views, a dramatic enhance from the variety of in-person attendees that included the viewers when the occasion was held in bodily places
- The digital reception of the NNPA 2020 Nationwide Management Awards in September 2020 had a further 351,000 web page views
- In January 2021, the NNPA launched a live-streamed video newscast, “Let It Be Recognized,” early morning Monday by Friday, hosted by Stacy Brown, NNPA Senior Nationwide Information Correspondent at 7:30 am Japanese Time and rising nationally and internationally Viewers and engagement on behalf of the Black Press of America
- NNPA’s nationwide membership has grown from 200 as we speak to 230 black-owned newspapers and media firms in 2021
- In 2021, a file 122 NNPA publishers paid their annual membership dues within the first two quarters of the 12 months
- The NNPA grew to become an official member of The White Home Correspondents Affiliation (WHCA) in 2021
- The NNPA negotiated a “strategic alliance” with the US Division of Commerce’s Small Enterprise Affiliation (SBA) in 2021 to empower African American-owned companies and assist member newspapers and different African-American-owned companies avoid the damaging results of COVID to get better. 19. The SBA will host the Digital NNPA 2021 Annual Nationwide Conference
- The NNPA negotiated a “strategic alliance” with the S. Heart for Illness Management (CDC) in 2021 to help the nationwide dissemination of correct and factual details about COVID-19 to Black America and different coloured communities. The CDC can even current on the Digital NNPA 2021 Annual Nationwide Conference.
“The NNPA has made unprecedented progress beneath the management of Chair Karen Carter Richards and the NNPA Govt Committee, and with the dedication of all 17 members of the NNPA Board of Administrators,” mentioned Dr. Chavis.
“As our nation and the world proceed to wrestle to finish the devastating results of the COVID-19 pandemic, there are extra alternatives as we speak than ever to advance the Black Press of America by the NNPA.”
Dr. Chavis continued:
“I proceed to be honored to work straight with the dynamic group of African American publishing administrators who at present maintain key government positions on the board. My prayer is that God will proceed to bless the black press with success, sustainability and skilled management. “
Click on right here to register for the annual NNPA Summer time Assembly, which is able to happen June 23-26.
