Multi-year world advertising partnership contains official jersey patch rights
LA PALMA, CALIFORNIA., September 20, 2021 / PRNewswire / – Bibigo®, the # 1 dumpling model within the US and worldwide, is proud to companion with the NBA’s Los Angeles Lakers for a multi-year world advertising partnership that features official jersey patch rights starting with the Season 2021/22. The partnership underscores Bibigo’s mission to create significant moments of connection and the parallels between his meals and the Lakers’ athleticism, as each require a novel dedication that’s not usually discovered.
Bibigo®, the #1 dumpling model within the US and worldwide, is proud to companion with the NBA’s Los Angeles Lakers for a multi-year world advertising partnership that features official jersey patch rights from the 2021-22 season.
“We firmly imagine that sport and meals convey individuals collectively, and the Lakers present Bibigo with a cultural platform to attach Korean meals and life-style with world Lakers and NBA followers,” mentioned Soyoung Paik, CMO at CJ Meals United States of America Inc. “As a world firm, we’re happy with this partnership and stay up for harnessing the facility of the LA group and Lakers followers all over the world.”
This partnership is about extra than simply dumplings and basketball – meals and sport have the facility to unite and join individuals from all walks of life. The dedication required to arrange a meal steeped in love and care is just like the dedication required to sink a three-point shot sport after sport. That is why Bibigo and the Lakers have passionate followers all over the world – they feed on the devotion they want for his or her craft. This connection lends itself to a pure partnership that’s notably natural.
As the brand new Official International Advertising Associate of the Los Angeles Lakers, Bibigo will work with the crew to create and share inspirational content material, drive client engagement, and supply distinctive alternatives to convey followers the scrumptious tastes and advantages of Korean meals . Bibigo will leverage its advertising packages via Lakers properties comparable to in-arena signage, digital content material components on Lakers.com and the jersey patch label.
The story goes on
“We’re happy to welcome Bibigo as a brand new companion of the Los Angeles Lakers,” mentioned Lakers President of Enterprise Operations, Tim Harris. “They’re a world model and a frontrunner in Korean meals and tradition. Any time we will companion with an organization that wishes to make use of meals to attach with our followers all over the world, we expect it matches and we glance I am trying ahead to an awesome relationship with Bibigo. “
Followers can study extra about Bibigo by following @bibigousa on Fb and Instagram, or by visiting www.bibigousa.com.
About Bibigo
Based in 2010, Bibigo is a world model of CJ, Korea’s No. Bibigo takes 5000 years of scrumptious delicacies and updates it for at present’s fashionable, uninterrupted life-style. That’s the reason the title combines the Korean phrase “bibim” from an extended cultural custom of “combined” flavors with the English phrase “go”. The model vary features a full vary of snacks and appetizers, together with Mandu, the model’s trademark. Impressed by genuine recipes, Bibigo makes the thrilling flavors of Korean delicacies simply accessible with choices discovered at most main grocery chains. Bibigo merchandise characterize world Okay-Model meals and are offered by CJ Meals USA Inc. and Schwan’s Shopper Manufacturers, Inc., a subsidiary of Schwan’s Firm. Extra data is out there at www.bibigousa.com.
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