A rendering of Apple’s deliberate regional headquarters in Los Angeles.
Apple
Apple will construct a brand new regional headquarters on the border between Culver Metropolis and Los Angeles, the corporate introduced on Friday, signaling the corporate’s ongoing investments to grow to be a significant Hollywood participant.
The headquarters might be 550,000 sq. ft unfold throughout two workplace buildings and home groups engaged on Apple TV +, Apple Music, engineering and synthetic intelligence, Apple mentioned.
Apple’s new headquarters is an indication that the corporate will proceed to put money into content material creation for Apple TV +, its streaming service, which prices $ 4.99 per thirty days in 2019. It additionally reveals that Apple will proceed to rent and develop in Hollywood.
Whereas Apple has but to announce subscriber numbers for Apple TV +, which provides far fewer hours of content material than rivals like Netflix or Disney +, the service has anecdotally gained prominence, with comedy “Ted Lasso” profitable a number of Emmys earlier this 12 months, together with ” Excellent “. Comedy sequence.
Apple already has 1,500 staff within the area. Beats Electronics, which Apple purchased in its largest acquisition so far in 2014, was primarily based in Culver Metropolis, California. The brand new workplaces are on Nationwide Boulevard and Venice Boulevard, close to public transportation, Apple mentioned. Apple will even provide shuttles for its staff.
Whereas Apple hasn’t mentioned whether or not the ability may have manufacturing studios, the placement places Apple near the place many TV reveals and films are filmed. Culver Metropolis is a movie manufacturing heart and homes the headquarters of the Sony subsidiary Columbia Footage.
Apple hasn’t mentioned when the regional headquarters might be accomplished, nevertheless it plans to make use of 3,000 individuals within the area by 2026.
