The Korean meals firm Bibigo will formally succeed the e-commerce platform Want as the brand new sponsor of the Los Angeles Lakers. The Bibigo branding shall be featured on each participant’s shirt.
The contract with Bibigo has been reported to run for 5 years and be valued at $ 100 million, with the Korean meals firm paying at the least $ 6 million a 12 months. With LeBron James on the helm and a contender for the championship, the Lakers franchise has grown into one of many NBA’s largest sponsorship and promoting markets. The crew is extraordinarily essential on the subject of the worldwide attain and positioning of the corporate on social media. The Los Angeles Instances acquired a quote from Bibigo’s mum or dad firm CJ CheilJedang: “The Lakers are primary within the sport. The Lakers are greater than only a basketball crew. The Lakers are a cultural icon world wide, particularly for younger folks. “
The worldwide partnership is made attainable by the latest change in NBA guidelines that permit their franchises to promote worldwide sponsorship rights. It stays to be seen which different groups will comply with within the Lakers’ footsteps. Check out the brand new partnership and jerseys beneath.
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