Claire Segal, a public relations and advertising supervisor who represented Southern California arts facilities, organizations, and nonprofits just like the Los Angeles Music Middle, LA Opera, and the Middle Theater Group, has died. She was 94.
Segal died of pure causes in her Los Angeles house on Wednesday, mentioned her daughter Laura Stegman.
Segal, who served because the music heart’s first public affairs and advertising director from 1979 to 1987, at a time when an umbrella group was elevating funds for all native companies, helped protect the music heart’s legacy and the work it carried out introduced on its levels.
She created and oversaw the PR, promoting, promotional actions and advertising program for the annual Unified Fund marketing campaign, together with first-time junk mail, tele-fundraising and calls from subscribers.
Segal additionally created and wrote all the fundraising supplies, annual experiences, and radio / print promoting used within the marketing campaign. Throughout her tenure, the fund’s objective rose from $ 3.8 million to $ 12.3 million, and the variety of donors rose from 4,000 to over 16,000.
Initiatives and occasions she helped set up included the Joffrey Ballet’s first residence in LA; the annual Blue Ribbon Youngsters’s Pageant, now in its fiftieth 12 months; the very particular arts competition; and Robert Graham’s breathtaking “Dance Door” sculpture.
Segal created and produced the artwork journal Music Middle Information, a five-part cable tv collection Offstage, and a collection of posters that includes the work of a few of Los Angeles Music Middle’s main visible artists .
All through her profession, she has been a extremely revered and influential mentor to a brand new technology of artwork journalists who now symbolize a number of the nation’s main cultural establishments.
After leaving the Music Middle, Segal began a brand new chapter in her profession when she and her late husband, Maurice Segal, movie promotional / publicity director, based Segal Co., recognized for its arts proficiency.
Along with LA Opera and Middle Theater Group, her shoppers included the Huntington Museum and Library; UKLA – A Celebration of British Arts, a 3 month competition; The Blue Ribbon of the Music Middle; Los Angeles Chamber Orchestra; Pasadena Symphony; Pacific Asia Museum; UCLA Arts Council’s Thieves Market; Broadway on the bowl; John Wayne Most cancers Institute; Governor’s awards for the humanities; Basis for Constitutional Rights; American Eire Fund; The Hollywood Reporter; and plenty of others.
In 2000, Segal Co. returned to the Music Middle as a marketing consultant to function the undertaking supervisor for a big market analysis research and branding program that included a brand new search for the Music Middle, growth of a brand new brand and redesign of the signage in Making ready for the 2003 opening of the Walt Disney Live performance Corridor.
Segal was born in New York and graduated from the College of Wisconsin with a BA in Journalism. Earlier than becoming a member of the Music Middle, she labored in New York as a inventive director and vogue copywriter for promoting companies Dowd, Redfield and Johnstone, in addition to for Stern’s malls, and was a copywriter at Macy’s; had her personal LA promoting enterprise; was story editor for United Artists; and was Director of Promotions for The Broadway Division Shops, liable for PR and particular occasions actions for 50 shops in 5 states.
Segal wrote the journey e-book Off the Overwhelmed Path in Paris in 1973 and wrote journey articles together with her husband for Westways and different magazines. She additionally taught programs in gross sales promotion, promoting and copywriting on the Vogue Institute for Design and Merchandising in LA
She served on the Downtown Job Drive for the Central Metropolis Affiliation; on the boards of Ladies in Enterprise, UCLA’s Middle for the Examine of Ladies, Los Angeles Youngsters’s Museum, and LA Downtowners; and as a trustee of the John Wayne Most cancers Institute at St. John’s Hospital in Santa Monica.
The survivors embody her daughters Laura and Susan; Son-in-law Hugh; and grandson Benjamin. Her husband died in October.
