NBC4 and Telemundo 52’s Assist For The Hungry fundraiser returns for the fourth yr in a row to assist native meals banks and supply tens of millions of meals for households in want this Christmas season.
Demand for aid provides skyrocketed throughout the pandemic, as did a surge in meals costs, inflicting individuals throughout Southern California to grapple with financial hardship, job loss and homelessness.
From November twenty second to December thirty first, the general public can donate any quantity by sending H4H to 41444 or visiting https://igfn.us/f/3i7g/n visiting.
A QR code may also seem on the display screen throughout information broadcasts to offer viewers another choice.
100% of donations raised go on to native meals banks and meals provides in Los Angeles, Orange, Riverside, San Bernardino and Ventura counties to feed households, seniors, veterans, college students and different individuals in want. Regional meals banks embody Los Angeles Meals Financial institution, Second Harvest OC, Feeding America Riverside | San Bernardino and groceries share Ventura Counties.
As of 2018, NBC4’s award-winning marketing campaign has raised greater than $ 1.5 million in donations and offered six million meals throughout Southern California. This yr Telemundo 52 joins efforts to lift consciousness of a bilingual, bicultural viewers.
The marketing campaign additionally welcomes Ralphs and Meals 4 Much less supermarkets. Prospects who donate $ 10 upon check-out will obtain a free restricted version reusable tote bag.
“We’re excited to deliver our broadcasters’ ‘Assist For The Hungry’ fundraiser again to a important time in serving the wants of our various communities,” stated Steve Carlston, president and common supervisor of NBC4. “We’re grateful to our beneficiant viewers who proceed to pay yr after yr to assist us feed tens of millions of meals to tens of hundreds of individuals in Southland.”
“We’re proud to be a part of this yr’s marketing campaign, which helps to offer important assets to assist our native communities throughout these difficult occasions,” stated Celia Chavez, president and common supervisor of Telemundo 52 Los Angeles.
Through the marketing campaign, each information channels will cowl meals insecurity in Southern California and the way donations can have an effect on individuals’s lives.
NBC4 and Telemundo 52 have a legacy of serving numerous communities throughout Southland, together with these affected by the coronavirus disaster. Over the previous two years, each broadcasters have given almost $ 550,000 to a dozen native nonprofits addressing social points and pressing COVID-19 wants via their mission innovation grants. In 2020, a partnership with Ralphs and Meals 4 Much less resulted in an extra $ 235,000 in emergency funds being given to teams offering direct aid to essentially the most weak throughout the pandemic.
NBC4’s Streets of Disgrace information franchise additionally delves into the homelessness disaster and continues to disclose the plight of the area’s weak communities. Viewers can watch NBC4 reviews on At this time in LA from 4:00 am to 7:00 am and information exhibits at 11:00 am, 4:00 pm, 5:00 pm, 6:00 pm, 7:00 pm, and 11:00 pm
On Telemundo 52, tune in to the morning information of Noticiero Telemundo 52 at 5 a.m. and 6 a.m., Noticiero Telemundo 52 al Mediodía at 12 p.m. and night information at 5 p.m., 5:30 p.m., 6 p.m. and 11 p.m.
Viewers also can comply with tales on each broadcasters’ digital, cell and OTT platforms.
For extra info on donating, please go to nbcla.com/helpthehungry or telemundo52.com/comunidad. Observe @nbcla and @ telemundo52 on all social media platforms for ongoing updates.
